Billionaire Elon Musk attacks ad tech firms in Twitter suit over a takeover deal

Billionaire-entrepreneur and Chief Executive of Tesla, Elon Musk, has been the talk of the town for his interestingly controversial remarks for a long time. Currently, he is trying to get out of the deal, which includes acquiring Twitter Inc. In the process, he has also attacked several tech firms on Twitter.

According to reports from the Delaware court, he is collecting documents from advertising technology firms to redeem more details on bot and spam accounts on Twitter. Twitter has filed a case against Elon Musk for trying to abandon the deal worth $44 billion. On the other hand, Musk claims that Twitter has not been transparent with him and certainly did hide details regarding how it calculates the percentage of bots on the service. The case is headed to court, and the trial date is scheduled for the 17th of October 2022. However, in the countersuit that was held in the early weeks of August, Musk accused that Twitter’s monetizable daily active users were less by over 65 million than what the company has confirmed.

Musk’s lawyers have been busy contacting and summoning two advertising firms, DoubleVerify and Integral Ad Science (IAS) to check for communications and documents relating to their involvement or knowledge on the matter of chat bots. The lawyers are also looking to conduct a more thorough review of the userbase for the social media app, Twitter.

Both are New York-based companies and use advanced technology to autonomously substantiate if the digital ads are viewed by actual people. Their services are availed mainly by advertisers. They use it to ensure their ads are seen by existing customers, not automated bots. However, IAS and DoubleVerify didn’t answer the plea for comment immediately. But they did respond to a tweet, where a user raised a question on the audit service of Twitter and also attached a Reuters story on Musk targeting the ad firms. To counter this, Musk tweeted that Twitter does whatever is possible to keep itself away from answering.

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