An Indian e-commerce roll-up UpScalio launched Archer Tech Labs, which is an electronic accessories brand that deals primarily in the gaming industry. This is specifically designed by keeping the requirements of gamers in mind. ArcherTech Labs supplied a huge variety of gaming accessories that come with different features at a reasonable price range.
The Under Tech Labs company launched 12 latest products which include gaming microphones, cooling pads, gaming keyboards, and mousepads on Amazon. The company also announced that it has analyzed the customer’s requirements and will keep developing features that can hike up the overall gaming experience of the user.
Archer Tech Labs also has the vision to collaborate with e-sports teams, and gaming media outlets to develop an extensive social media strategy that can help in promoting the brand on the bigger platform. The brand has also planned to take active participation in several events like Comic-Cons etc. to reach the targeted audience. The spokesperson of UpScalio had an interaction with the media where he mentions that they have made a strategy to form the brand from the scratch. The strategy has already worked well with their existing brand and their team is quite optimistic and familiar with the market segment, which helped them make a quicker decision. The spokesperson also highlighted the fact that they have found a large gap in the market for gamers and thus they want to formulate a unique product portfolio that can service the purpose. Besides, they are interested in expanding Archer globally, and based on the customer feedback they have set a target of 20Cr ARR in one year of operations.